Program Structure
Duration
10 Months
Total Credits
90 ECTS
Study Mode
Fully Online
Program Overview
The MBA in Marketing Management is designed for all those professionals who want to get ahead and the drive for business growth in the competitive global markets of today. This program heavily focuses on teaching you practical strategies that can help you plan, execute, and manage marketing activities across products and services industries.
The best part about the program is the affiliation with the Swiss Montreux Business School, which gives you international credibility and exposure. You will not only learn the basics of marketing, but also acquire knowledge and build the skills that are required to understand customers, build strong brands, and align marketing strategies with business goals. As markets continue to evolve internationally, digital channels also expand.
Learning Outcomes
By the end of this program, you will be able to:
- Manage and plan marketing strategies accurately and effectively
- Get a good understanding of what a customer needs and how the market behaves
- Build and manage strong brands
- Learn to apply marketing principles in real business situations
- Use digital and traditional marketing channels together
- Learn how to analyze marketing performance and what can be done to improve results, and align marketing goals with organizational objectives.
Curriculum (Modules)
This curriculum is built in a way that it balances core management knowledge with specialized marketing expertise.
- Strategic Management
- Human Resource Management
- Marketing Management
- Operations Management
- Business Research Methods
- Digital and Social Media Marketing
- E-commerce and Analytics
- Leadership
Each module is delivered independently so that you can focus on one subject at a time with concentration while steadily building advanced competencies.
Eligibility Criteria
There are multiple entry pathways that an applicant must qualify for:
- A recognized bachelor's degree or equivalent qualification
- Any recognized professional qualification
- In case of no bachelor's degree, relevant work experience is required.
- Those who have completed prior education in English may be exempted from English language testing
- Credit transfer may be considered in cases where the applicant has commenced a master's-level program elsewhere.
- The final decision rests with LearnEdge on the whole, which will be based on a holistic review that will include academic background and professional experience.
Career Outcomes
Marketing skills are in high demand across a plethora of industries, and there are multiple roles that one can pursue. Some of them include:
- Marketing Manager
- Brand Manager
- Market Research Manager
- Communications Manager
- Advertising and Promotions Manager
- Public Relations Specialist
- Media Planner
- Social Media Manager
Why Study with LearnEdge
Education at LearnEdge extends beyond traditional instructional learning, offering students an academic setting within a globally connected environment, supported by a team of experienced faculty and industry experts.
- Curricula developed in consultation with the industry standards by the senior experts.
- Continuous academic mentoring along with learner assistance
- International academic collaboration with the Swiss Montreux Business School
- Studying with a global peer community in a collaborative learning environment
Apply Now
Take the next step in your marketing career and become the leader who is required in today's competitive business world!