Program Structure
Duration
10 Months
Total Credits
90 ECTS
Study Mode
Fully Online
Program Overview
If you want to lead the digital marketing world and want to understand the functions that are required to digitally drive any business environment, then the MBA in Digital Marketing is for you. This program focuses on teaching practical strategies that can help you plan, execute, and manage digital marketing initiatives across different platforms and industries.
This program is also credible and internationally recognized due to its affiliation with the Swiss Montreux Business School. You get to equip yourself with the skills that are required to connect brands with customers through data-driven digital strategies. As organizations slowly and gradually rely on online channels for growth, this program can help you make informed decisions that can help you manage digital campaigns and align marketing efforts with broader business goals.
Learning Outcomes
By the end of this program, you will be able to:
- Manage, plan, and execute complex digital marketing campaigns effectively
- Get a complete understanding of customer behavior in online environments
- Use digital channels to build brand visibility and get engagement
- Learn and apply marketing strategies correctly across different social media channels and e-commerce platforms
- Analyze digital marketing performance effectively and make necessary improvements. Align marketing goals with overall business objectives
- Lead marketing teams in a digital-first environment
Curriculum (Modules)
You will find a perfect balance of core management knowledge combined with specialized digital marketing experience in this curriculum.
- Strategic Management
- Human Resource Management
- Marketing Management
- Operations Management
- Business Research Methods
- Digital and Social Media Marketing
- E-commerce and Analytics
- Leadership
Each module is delivered independently so that you can focus on one subject at a time with concentration while steadily building advanced competencies.
Eligibility Criteria
There are multiple entry pathways that an applicant must qualify for:
- A recognized bachelor's degree or equivalent qualification
- Any recognized professional qualification
- In case of no bachelor's degree, relevant work experience is required.
- Those who have completed prior education in English may be exempted from English language testing
- Credit transfer may be considered in cases where the applicant has commenced a master's-level program elsewhere.
- The final decision rests with LearnEdge on the whole, which will be based on a holistic review that will include academic background and professional experience.
Career Outcomes
Digital marketing is one of the skills that is always in high demand across various industries. So, graduates can pursue several roles, including:
- Digital Marketing Manager
- Marketing Analytics Manager
- Digital Marketing Consultant
- SEO Specialist
- Social Media Manager
- Content Marketing Manager
- E-commerce Manager
- Digital Marketing Director
Why Study with LearnEdge
Education at LearnEdge extends beyond traditional instructional learning, offering students an academic setting within a globally connected environment, supported by a team of experienced faculty and industry experts.
- Curricula developed in consultation with the industry standards by the senior experts.
- Continuous academic mentoring along with learner assistance
- International academic collaboration with the Swiss Montreux Business School
- Studying with a global peer community in a collaborative learning environment
Apply Now
Become the next digital marketing leader and stand ahead of the curve in today's competitive business world!